Improve Google rankings
35% of search traffic goes to the first result in Google on average. Make your website more visible to your audience and watch your business grow.
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. Make sure it's your business they're seeing.
Capture early interest
SEO helps you capture your buyers attention early in the buying process, so you get to them before your competitors do.
SEO is the best source of traffic for businesses
Search Engine Optimization (SEO) is the process of creating content and optimizing your website so that it ranks highly in search results.
We know that the first results in Google receives about 35% of all traffic, so if you're not on the first page, you're nowhere.
SEO strategies for businesses
Coming up with a strategy really does depend on your business. First of all, the industry you're in and who your buyers are will guide the strategy. Ultimately, understanding who your audience is will be the biggest factor in success.
We all know that people research online before buying almost anything, so make sure that you are capturing those searches. It's one thing to try to rank for the obvious "product for sale" high intent keywords, but most companies can really excel with "long tail".
Long tail SEO
Long tail SEO is the strategy of pursuing the searches that don't make up the bulk of the volume, but by capturing more of them you'll be able to drive big results. The competition on a keyword with 10,000 or more searches a month is huge, but there's probably a search that buyers frequently conduct prior to buying that only has hundreds or a couple thousand searches a month, that you can rank for easily. As a result, pursuing a few of these keywords can give you more immediate and meaningful results than going after your "white whale" keyword.
How to get the 1st position on Google
The billion dollar question. Position 1 (P1) depends on a variety of factors, from how many backlinks you have and from where, to how well your website itself is optimized. Anyone who blanket promises you P1 is most likely a scammer so use caution and common sense when evaluating SEO agencies and providers. We can conduct some research on your keyword and give you an idea of if it's possible to rank in the top 3 for it, or perhaps it's wiser to pursue some long tail keywords first.
On-page or off-page SEO
On-page SEO is the practice of ensuring that your website is set up and configured ideally for how search engines like Google evaluate websites. That includes things like:
- Optimizing keyword density (the days of repeating a keyword over-and-over on a page to rank well are long gone).
- Ensuring content is relevant and of an appropriate length.
- Strong internal linking within appropriate pages on your website.
- Good user experience (UX) and page performance.
Off-page SEO is where you get into some slightly shadier tactics. It's important to avoid the spammy tactics of automated link building strategies used in the past. Google has gotten even smarter and will penalize your website by removing it from the index. You really don't want that. Keep your link building strategy organic and rely on high quality content from your content strategy to drive links to your website.
Ready to drive more traffic with SEO?
If you're considering SEO, and curious what kind of impact an SEO project could have on your business, get in touch with us. Worst case you walk away with a better understanding of where you stand compared to your competitors. Best case? Well, you could be driving more traffic, that converts better, and results in far more sales.
SEO services we offer
There's a lot of companies offering SEO services. Make sure you're not doing more damage than good with a shady company. We're happy to discuss your project and we'll tell you flat out if we don't think we can help you get to where you want to be in Google or other search engines.